Privacy Policy

1. Information we collect

When you browse Blingify or place an order, we may collect:

• Contact details — name, email address, phone number, and shipping/billing address.
• Order information — items purchased, order value, payment status, and delivery preferences.
• Account information — login email, wishlist items, and saved addresses if you create an account.
• Payment information — processed securely by our payment partners; we do not store full card numbers on our servers.
• Usage data — pages visited, device type, and browser information, collected automatically to improve site performance.

2. How we use your information

• To process and deliver your orders, including sending order confirmations and shipping updates.
• To respond to customer support requests sent via WhatsApp, email, or our contact form.
• To send promotional updates, offers, or newsletters — only if you have opted in.
• To improve our website, product range, and shopping experience.
• To detect and prevent fraud, abuse, or unauthorised account activity.

3. How we share your information

We do not sell your personal information. We share data only with trusted service providers who help us run our business, including:

• Courier and logistics partners, to deliver your order.
• Payment gateway providers, to process transactions securely.
• Email and messaging providers, to send order and account notifications.
• Analytics providers, to understand site usage in aggregate, non-identifying form.

We may also disclose information where required by law, court order, or government request.

4. Cookies and tracking

We use cookies and similar technologies to keep you signed in, remember your cart and wishlist, and understand how shoppers use our site. You can disable cookies in your browser settings, though some features (like cart persistence) may not work correctly without them.

Essential cookies are always active — they are required to sign you in, keep your cart, and complete checkout securely.

Marketing cookies are only used with your permission. When you first visit, we ask whether you accept marketing cookies. If you accept, we use the Meta (Facebook) Pixelto measure the performance of our advertising and to show you more relevant jewellery on Meta platforms such as Facebook and Instagram. The Pixel may record the pages you view, products you look at, items you add to your cart or wishlist, searches you make, and purchases you complete (including order value), together with your IP address and device or browser information. This information is shared with Meta Platforms, Inc., which may process it outside India. Meta's handling of this data is governed by its own privacy policy.

If you decline, the Meta Pixel is not loaded and no data is sent to Meta. You can change your choice at any time by clearing this site's data in your browser, and we will ask you again. We will also ask again periodically.

5. Data security

We use industry-standard safeguards — including encrypted connections (HTTPS) and access-controlled databases — to protect your information. While we take reasonable measures to secure your data, no method of online transmission or storage is 100% secure.

6. Your rights and choices

• You can review and update your account details at any time from your account page.
• You can request a copy of the personal data we hold about you.
• You can request deletion of your account and associated personal data, subject to legal record-keeping requirements (e.g. invoices).
• You can unsubscribe from marketing emails at any time using the link in those emails.

7. Children's privacy

Blingify is intended for users aged 18 and above. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

8. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page indicates when it was last revised.

9. Contact us

If you have questions about this Privacy Policy or how we handle your data, reach out to us:

10. Facebook Data Deletion Instructions

If you used Facebook Login to sign up or sign in to Blingify and wish to request the deletion of your account and data associated with the Facebook login:

1. Send an email to customercare@blingify.in from your registered email address.
2. Include the subject line: "Facebook Data Deletion Request".
3. In the email body, provide your full name and the email address associated with your Facebook account.

Upon receiving your request, our support team will verify your identity, delete your associated account profile and transaction history (except where retention is required by law), and confirm the deletion within 30 days.